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Hayley Hughes hails from the hot deserts of Arizona and the humid forests of Georgia. She's an artist turned graphic designer turned experience designer who resides in foggy San Francisco, California.

Hayley is currently a Design Lead for Airbnb’s Design System. Previously, she lead the creation of IBM’s Design Language. Her work is showcased on IBM’s “26 Innovations by 26 Innovative Women” and she is a certified Design Thinking Leader. Outside of work, Hayley likes to play Scrabble with senior citizens, throw tennis balls with her poodle, and eat Japanese comfort food with her partner.

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The Adobe webinar “How Design Systems Define Business Success,” features Hayley Hughes, Sampo Jalasto, and Talin Wadsworth, leaders from Airbnb, Idean and Adobe who discuss the primary role of a design system, best practices for building stakeholder buy-in and the business impact on design operations.


Hayley Hughes is an Experience Designer at Airbnb, working on the Airbnb Design Language System (DLS), in this talk she explains how its not just product UI design that needs our attention, how design systems can help businesses become more efficient, resourceful environments as well as help designers create a better user experience.


Soul, Rhythm, and the Secret of Life
Adaptive Path's UX Week 2014
How IBM Designs for a Global Market 
Monotype webinar 2015

Creating Design-driven Data Visualization
Invision webinar 2017

WEXIT: Why Women Leave Tech and How to Fix It
SXSW 2017

Inclusive Design is Good Business
Industrial Design Society of America 2017

Inclusive Design Accessibility Workshop
Grace Hopper Conference 2017

Design Placemaking for Local Civic Engagement
Workshop in collaboration with Mirko Azis
Austin Design Week 2017

Scaling Design Systems: From Pixels to People
SXSW 2018  |  Press on the purple bar to listen to the recording.

Evolving the Design Language at Big Blue
DS Conf 2018 in Helsinki, Finland  Password : DSConf2018#

Will Design Systems Replace Designers?
MEC Conference 2018, Warsaw, Poland

Will Design Systems Replace Designers?
Bump Festival 2018 in Brussels, Belgium

Will Design Systems Replace Designers?
DesignUp 2018 in Bangalore, India

The Future of Design Systems
AwwwardsConf 2019 in San Francisco

Designing Systems for Human Impact
DesignOps Conference 2019 in Manchester, United Kingdom

Systems Thinking, Unlocked
FITC 2019 in Toronto, Canada

Building Culture, Collaboration and Trust through Design
AIGA INtrospective Conference in Cincinnati, Ohio

Rochester Instiitute of Technology in Rochester, New York

World Innovation Convention 2019 in Amsterdam, Netherlands

Building Culture, Collaboration and Trust through Design
Adobe MAX in Los Angeles, California

Innovation Roundtable Summit in Copenhagen, Denmark

UX Conference 2020 in London, England